Kreidler Motorcycle Kreidler Motorcycle SONORA MOTOR COMPANY , http://www.sonoramotor.com
As a leader in strategic emerging industries, the bosses went to Frankfurt. Just after the dazzling exhibition, after careful recollection, we will find an important difference between some foreign big manufacturers and Chinese big businessmen, that is, international big manufacturers focus on creativity, Chinese manufacturers focus on products.
First look at the exhibits of international manufacturers. For example, the lighting design exhibition hall has quite a lot of imaginative industrial design products, many of which are highly integrated products of mechanics, optics and aesthetics. Their booths provide more solutions and life experience pavilions, such as an unexpected lighting scene demonstration and home atmosphere simulation.
In the display area of ​​Sumitomo Chemical, the oled screen lighting is used in the warm cottage. When you walk in, you will feel WoW, Sobeautiful. Using semiconductor lighting technology to create a beautiful living space, to achieve only Light, no products and parameters, fully reflect the life The spirit of exploration of science and technology.
In contrast, Chinese manufacturers are more important products. At the same time, LED manufacturers in Taiwan are significantly better than inland manufacturers, but still technology-oriented. The technologies on display are concentrated in FlipChipLED, and Driver-on-Board (DOB) that can be operated directly by AC (AC). Cob module, etc. For example, the products exhibited by Jingdian include the FlipChipCOB module that cooperates with customers and the COB module of white light wafer cooperated with Yiguang.
Compared with the dazzling array of lighting art of international big companies, Chinese manufacturers have more booth products and text promotion, too much like similar, and the commercial taste is more concentrated.
An industry insider who participated in the exhibition repeatedly commented that the booths displayed by Chinese manufacturers are almost all products, samples and technical parameters. The Chinese pavilion was walked over and it felt like coming to a familiar food stall.
On the whole, the products that occupy the mainstream status of the China Pavilion are mainly based on replacement products. Customers go to the European Pavilion to watch trends and art, and come to the China Pavilion for product screening and procurement.
A similar situation was staged at the 2012 Frankfurt show. Products from the European Pavilion 95 and above are sourced from China, including various brands. Chinese manufacturers only earn about 5 profits, and profits above 95 are others. Among many people's impressions, China's manufacturing ability is strong, but its creative design ability is very poor. Designers are always seeking standardized design and lack of imagination. There has been no fundamental change in the situation this year.
In addition to the lack of product experience and overall solutions in the booth, China's leading companies, such as Op, Yaming, Qinshang, Fo Zhao, Shenghui, Lidaxin, and Yuanfang, all appear in the Asian boutique area of ​​the China Pavilion, and international Compared with the booths of hundreds of square meters, these booths are not conspicuous.
Although Hong Kong and Taiwan enterprises are slightly better than inland enterprises, the scene is still dwarfed. This is related to the high price of large and medium-sized booths at the Frankfurt Lighting Fair, and it also reflects the economic strength of Chinese LED companies and foreign LED companies.
A little comforting is that the brand image design of domestic companies is changing. The quality companies in the Asian boutique area have adopted fine decoration and large booths. Op's giant logo appears in the prominent position of the China Pavilion, and product-related print ads are spread throughout the museum.
In addition, advertisements for Shenghui, Zhongming, Yuanfang and Donglin are also everywhere. A domestic audience said that the Chinese brand is no longer a standard booth of 9 square meters, and there are already special installations and advertisements in public areas.
What's more interesting is that in order to get rid of people's impression of the similar products of Chinese manufacturers, Opt did not show any products in the booth. Is this a different brand of advertising?
One visitor commented that the Chinese exhibitors had always given the impression of setting up stalls, and now they have developed into food stalls and are heading in the right direction. I believe that the exchanges and learning at the exhibition, Chinese manufacturers will speed up the pace of creation.
The industry estimates that 2014 will be a year of LED bursts. The high cost performance of LED lighting can now be withstood by shopping malls and users. The stimulus policies introduced by various governments have promoted the use of LED lighting in indoor lighting. LED lighting will be rapidly increasing in the next decade. This has also prompted the global layout of international manufacturers to accelerate, and more domestic manufacturers have entered the LED industry and intensified competition.
In this context, if we can see the future application trends from the exhibition and use our excellent products to create ideas and create excellent solutions, Chinese manufacturers have a promising future.